1. SEO Audits

A comprehensive analysis of website to identify issues and opportunities for improvement.

A. Technical SEO Audit : Assess site structure, crawlability, indexability, and technical errors.

B. On-page SEO Audit : evaluate meta tags, headings, content quality, and keyword usage.

C. Off-page SEO Audit : Review backlink profile, domain authority, and social signals.

D. Competitor Analysis : Benchmark against competitors to identify strengths and gaps.

2. Keyword Research

Discover and target the most relevant and profitable keywords for business.

A. Market Analysis : entify industry-specific keywords and trends.

B. Keyword Mapping : Assign target keywords to specific pages for optimal relevance.

C. Long-Tail Keywords : Focus on less competitive, high-intent keywords for better conversion rates.

D. Keyword Tracking : Monitor keyword rankings and adjust strategies accordingly.

3. On-Page Optimisation

Optimise individual pages to improve their relevance and search engine ranking.

A. Content Optimisation : enhance existing content with targeted keywords and SEO best practices.

B. Meta Tags : Create compelling and optimised title tags and meta descriptions.

C. Header Tags : Structure content using appropriate H1, H2, and H3 tags.

D. Image Optimisation : Optimise images with proper alt text and file naming conventions.

E. Internal Linking : Improve site navigation and distribute page authority with strategic internal links.

4. Technical SEO

Ensure website meets technical requirements of modern search engines.

A. Site Speed Optimisation : improve loading times and overall site performance.

B. Mobile Optimisation : Ensure your site is mobile-friendly and responsive.

C. Structured Data Markup : Implement schema markup to enhance search engine understanding.

D. XML Sitemaps : create and submit sitemaps to ensure efficient crawling and indexing.

E. Robots.txt Optimisation : Manage search engine access to different parts of your site.

5. Link Building

Build a robust backlink profile to improve domain authority and search engine ranking.

A. Quality Backlink Acquisition : Secure high-quality, relevant backlinks from authoritative sites.

B. Guest Blogging : Contribute to reputable blogs to gain backlinks and drive traffic.

C. Broken Link Building : Identify and replace broken links with your own content.

6. Local SEO

Optimise your online presence to attract more business from relevant local searches.

A. Google My Business Optimisation : Set up and optimize GMB profile.

B. Local Citations : ensure consistent NAP (Name, Address, Phone number) across local directories.

C. Local Keyword Optimisation : Target keywords with local intent.

However, I always track and analyse website where I am investing my time and obviously I do provide regular report every month to my clients, to make sure that, I use Google Analytics, Google Search Console, Semrush, Ahrefs and so on.